Cruise Line Partners with Dr. Seuss Enterprises and Random House Children’s Books to Promote Literacy
MIAMI (July 16, 2019) – As part of the second annual Dr. Seuss’s Word Challenge, sponsored by Dr. Seuss Enterprises and Random House Children’s Books, kids sailing aboard Carnival Cruise Line this summer read an astonishing 250 million Dr. Seuss words through fun, educational activities across the line’s 26-ship fleet, helping to surpass the overall goal of 250 million Dr. Seuss words read during the nationwide campaign.
The summer reading program, which started May 21, ended yesterday with a book reading to local children from the Boys and Girls Club of Central Florida in Port Canaveral, Fla. aboard Carnival Liberty.
As the Official Seagoing Partner of Dr. Seuss’s Word Challenge, Carnival encouraged young cruisers sailing on its ships in June and July to read as many Dr. Seuss words as possible during book reading sessions on board. Kids could then log their words and monitor their progress using a word tracker on Seussville.com.
All those who registered and entered their Dr. Seuss word count at Seussville.com before July 15 were also eligible to win a free Carnival cruise.
Dr. Seuss’s Word Challenge is part of Seuss at Sea, Carnival’s exclusive partnership with Dr. Seuss Enterprises that showcases the wonderful words and world of the beloved children’s author through fun, family-oriented entertainment, youth activities and unique dining experiences.
“Carnival Cruise Line is the leader in family cruising carrying more than 900,000 kids a year and we’re excited to have been the Official Seagoing Partner of Dr. Seuss’s Word Challenge again this year,” said Melissa Wisecarver, director of youth experience for Carnival Cruise Line. “The onboard program reinforces the importance of reading – even on vacation – in a fun and creative way and contributes to this year’s overall word goal.”
Launched in 2014, Seuss at Sea has become one of the most popular children’s programs in the travel industry and includes such fun activities as The Green Eggs and Ham Breakfast with The Cat in the Hat and Friends and the Seuss-a-palooza Parade and Story Time, as well as character interactions, Dr. Seuss toys and games, and popular movies shown on board.
Dr. Seuss Bookville, a vibrant and colorful family reading venue, is also featured on select ships, including the new Carnival Panorama set to debut later this year.
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