VIRGIN VOYAGES MAKES A SPLASH, UNVEILING NEW VALIANT LADY MERMAID DESIGN
Brand reveals new mermaid for second ship and opens bookings for 2022 European itineraries
WHAT: Virgin Voyages, the new lifestyle travel brand focused on delivering irresistible getaways, unveils the second design for its Valiant Lady ship. Created by artist Hillary Wilson, the new mermaid celebrates the strong, beautiful, friendly and modern embodiment of a black American woman. To coincide with the exciting announcement, bookings for Valiant Lady’s inaugural, pre-summer voyages officially open today.
WHY: Like Scarlet Lady who came before her, Valiant Lady will feature a glamorous new mermaid at the helm. Virgin Voyages’ leading ladies, its mermaids, are an important symbol for the brand and meant to keep Sailors safe on their voyage.
True to Virgin Voyages’ brand design ethos, a nod to the “Modern Romance of Sailing,” the inspiration for Valiant Lady’s gorgeous new mermaid embodies the spirit of the sea. Emblazoned on the bow of the ship, Valiant Lady’s new black mermaid captures the energy of a woman moving confidently towards her dreams.
The juxtaposition of Wilson’s background in classical art and medical drawing inspired her dynamic design. The result – a dazzling mermaid that resembles a real black woman with authentic features and characteristics.
With diversity at the core of Virgin Voyages’ brand ideology, it was a natural move to want to honor and represent different races and nationalities by telling those stories through the mermaids. This platform allows international artists to make waves and represent different backgrounds on an expansive, global canvas.
Valiant Lady is hitting the water with a splash in Spring 2022, sailing from the UK to the most gorgeous islands and cities in Europe, including late-night and overnight stays in Málaga, Palma de Mallorca, the Canary Islands, Lisbon and Belgium.
Visit VirginVoyages.com for additional details and to book a voyage on one of Valiant Lady’s captivating European itineraries.
See more Virgin Voyages news here.
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