Richard Branson Pens Open Letter to South Dakotans

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Richard Branson Letter to South Dakotans
Virgin Voyages’ Scarlet Lady, the new adult-by-design cruise ship setting sail in 2020, has already booked voyages with sailors from all over the United States… except South Dakota.

The average full-time employee in South Dakota uses only 26% of their vacation days to travel. In fact, about 73% of South Dakotans have left over days each year!

To rally some South Dakotans to come sail with Virgin Voyages and use those vacation days, the brand has put out a call for sailors encouraging them to book with clever billboards around the state. To give them even more of a nudge, Virgin Voyages is offering the first lucky South Dakotan who books a cruise a prize package that includes:

  • $605 in Sailor Loot to use on-board the Scarlet Lady
  • 2 first class tickets from the 605 to the 305
  • One-night hotel stay in Miami
  • Limo transfer to the ship in Miami

Sir Richard Branson also published an open letter to South Dakotans in today’s issue of The New York Times, urging them to book a voyage ASAP and come join the fun in 2020.


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