The average full-time employee in South Dakota uses only 26% of their vacation days to travel. In fact, about 73% of South Dakotans have left over days each year!
To rally some South Dakotans to come sail with Virgin Voyages and use those vacation days, the brand has put out a call for sailors encouraging them to book with clever billboards around the state. To give them even more of a nudge, Virgin Voyages is offering the first lucky South Dakotan who books a cruise a prize package that includes:
- $605 in Sailor Loot to use on-board the Scarlet Lady
- 2 first class tickets from the 605 to the 305
- One-night hotel stay in Miami
- Limo transfer to the ship in Miami
Sir Richard Branson also published an open letter to South Dakotans in today’s issue of The New York Times, urging them to book a voyage ASAP and come join the fun in 2020.