Norwegian to embark on new technological integration to enhance the complete guest experience
Today, Norwegian Cruise Line, a pioneer in creating custom and industry-leading experiences onboard, announced their partnership with award-winning technology-solutions leader DeCurtis Corporation for a new technology platform project – Cruise Freedom™. This strategic decision is a major next step in making Norwegian’s vision a reality, and leveraging technology that meaningfully enhances the guest experience from the moment of booking throughout their Norwegian cruise. On the heels of introducing the launch of the new fully integrated Cruise Norwegian app in December, and the U.S debut of Norwegian Bliss today, Norwegian’s partnership with DeCurtis is the second-stage in its ongoing objective to elevate the guest experience and push the limits of innovation via technology on its young and modern fleet. Phased implementation will begin later this year, with preliminary elements launching on Norwegian Bliss in late 2018, followed by Norwegian Encore in the fall of 2019.
“Innovation has always been at the core of Norwegian’s philosophy and with technology ever-advancing, we too are tasked with reaching the forefront of technological advancements,” said Andy Stuart, president and chief executive officer of Norwegian Cruise Line. “This partnership with DeCurtis is an advantageous opportunity to rapidly advance our own efficiency and allow both tech-proficient and less tech-savvy guests to navigate their experience seamlessly onboard and throughout any point in their voyage with us – from dreaming to cruising.”
“Freedom and flexibility while cruising is Norwegian Cruise Line’s mission, and advancing our technology allows us to continue to support our core values and deliver the experience our guests expect from us,” said Frank Del Rio, president and chief executive officer of Norwegian Cruise Line Holdings Ltd. “Norwegian’s investment in this technology has the potential to position us as the leader in our industry, and further pioneer new cruising experiences that result in increased guest satisfaction. We look forward to this partnership with DeCurtis Corporation, and are excited to enter the first phase of development.”
The signed agreement between Norwegian and DeCurtis marks the first step in the next phase of the new Cruise Freedom™ platform roll-out, and an affirmation of Norwegian’s mission of enabling freedom and flexibility on board and on shore.
“Creating elegantly simple solutions to solve complex problems has been our main focus for the last 20 years,” said David DeCurtis, founder of DeCurtis Corporation. “With our entry to the cruise and hospitality market over a decade ago, DeCurtis has continued to revolutionize and streamline operations and truly transform guest and crew experience in what is both a unique and rewarding space. As we explore ways to utilize technology across several platforms, we are looking forward to working with Norwegian Cruise Line with a clear focus on making the cruise experience more immersive and memorable. We embrace the exciting future that is represented by Cruise Freedom™ that will push the limits of personalization of the guest experience in a seamless way throughout every phase of their vacation with Norwegian – from planning to cruising.”
DeCurtis Corporation was awarded “Onboard Supplier of the Year” at the annual Seatrade Insider Awards in 2012 for its Mobile Assembly Suite technology (MAS), which remains the leading solution on the market for empowering crew during the muster process. Furthermore, DeCurtis Corporation is positioned amongst the top tier of Microsoft Partners. A focus on applying technical knowledge and resources to maximize operational efficiencies that lead to direct financial impact is at the center of Norwegian’s alliance with DeCurtis Corporation.
“This relationship with DeCurtis is one of the integral parts of our digital strategy and is invaluable for the launch of our next ship, set for completion in fall of 2019, as well as a new class of ships we’ll be introducing in 2022,” says Keyvan Bohlooli, senior vice president and chief information officer of Norwegian Cruise Line Holdings Ltd. “We are working closely with the design, engineering, and management teams as well as our onboard crew to ensure all new technology will easily be integrated for rapid adoption and expedited use on not only our recently-launched and future ships, but ultimately the rest of the Norwegian fleet as well.